I help consumer founders get their first customers, and keep them.
Part-time and hands-on.
I run the experiments with you, then hand it all to your first hire.
You're in the right place if...
- You just raised and need customers, not a deck
- Sales still only happen when you hustle
- You tried paid and CAC ate you alive
- Your first customers didn't come back
- You're launching soon and have no plan
Start here
Questions founders ask
What is a fractional head of GTM?
A fractional head of GTM is a part-time go-to-market lead who works inside your company without a full-time hire. I run the experiments with you, then hand it all to your first hire.
Who do you work with?
I work with founders of early-stage consumer brands and B2C apps who need their first customers, or need those customers to come back.
How does working together start?
It starts with a free 20-minute fit call, where you bring what's on your plate and I tell you honestly whether I can help. If I can, the next step is the Plate Check: two weeks inside your numbers, channels, sales and customers that end in one goal, a plan, a timeline and one fix.
Do I need to sign a retainer?
No, the Plate Check stands on its own. If we keep going, we work in monthly milestones with no fixed term, and I hand it back to your team at the end.
What results have you gotten?
I grew Table For One to 1,200 subscribers in under 3 months with no paid ads, sold $15K through Shezaar pop-ups with zero ad spend, and opened new markets at Mathure Metal Works that grew to 30% of revenue.
Where are you based?
I'm based in San Francisco and work with founders over video calls, wherever they are.